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The term digital marketing here and there. It has become a buzzword recently. And why wouldn’t it?

Digital marketing has evolved drastically with time. And the internet has expanded considerably too. As a digital marketer, you’ll have to promote businesses over the internet.


All the online ads you see, the content you read, and the images you see online are in one way or another related to the work of a digital marketer.

Just like this, we’ll be discovering a few other reasons as to why digital marketing career choices are great for you.


Digital Marketing: What is it?

The methods and techniques you use to promote a product or service online, will fall under digital marketing. Just like traditional marketing, it’s main goal is to attract an audience and generate leads.

Digital marketing has many domains including social media, search engines, email, etc. With time, the complexity and importance of digital marketing roles have also increased. 

It’s an ever-evolving field so the techniques that were effective a few years back might not be useful today. As a digital marketer, you’ll be using multiple tools and techniques to promote businesses. 



What are the Career Opportunities in Digital Marketing?

As we mentioned earlier, digital marketing is a broad sector with a variety of sectors present in it. So, whether you’re a creative person or a technical one, you’ll find something for yourself in this field. 

What are the Career Opportunities in Digital Marketing?
Search Engine Optimization
Social Media Marketing
Content Marketing
Email Marketing
Reasons to choose a Career in Digital Marketing:
High Demand for Digital Marketers
Great Growth Prospects
Start Your Own Business (or Promote the Existing One)
Get Better Pay
Easy to Start a Career
Full of Variety
A Technical and Creative Field
Here are some of the prominent digital marketing skills and their roles:

Search Engine Optimization

Google receives around 60,000 searches per second every day. People search on these platforms to get answers. And with the help of SEO, you can make sure that when they search for something related to your website, they find it. 

Businesses are focusing on SEO to get more traffic for their websites. If your audience is huge, then you can have more customers as well. 




SEO depends on multiple factors such as the loading speed of the website, keyword optimization, etc. As an SEO manager, you will have to identify the reasons why your website is performing poorly SEO-wise and fix the same. 

SEO takes time to show results but a better rank in SERPs can help in strengthening the brand and generate more awareness. 


Social Media Marketing

Social media platforms are a gold mine for digital marketers. Take, for example, Facebook, which has around 2 billion monthly users. Other social media platforms also have millions of users all across the globe.


These platforms let the marketers go where the audiences are. They can communicate with their prospects directly and create thriving followings for their brand. For example, Wendy’s is famous for its witty Tweets. 


social media


As their tweets get popular among Twitter users, their brand popularity also increases. This way they are able to stay in touch with their customers and offer a better experience to the same. 

Digital marketers have to perform such tasks and manage the social media presence of their clients.


Content Marketing

Content marketing refers to the creation and promotion of valuable content for the audience. It helps in establishing trust in the audience and attracting new visitors. 


All the content you see online, whether it’s a blog article or a YouTube video, is a result of content marketing. Brands are able to help their prospects by solving their real-life problems through high-quality content. 


As a digital marketer, you’ll have to plan, create and promote the content for different brands. You’ll also have to identify which form of content would be perfect for the company as well as which platforms would suit it the most. 


Digital marketers have ample knowledge of multiple online tools and platforms. They can start websites, create products, and sell them to the targeted market.

If you study digital marketing skills thoroughly, you can start an online business yourself if you want. Or, you can even become a digital marketing consultant and start a freelancing business.

For people wanting to become entrepreneurs, learning digital marketing is imperative.

You’d be able to reduce the costs of your business’s promotion, target the right audience, and measure your progress better with the help of this knowledge.

Get Better Pay
Want to increase your salary? Start learning digital marketing.

As we mentioned earlier, there is a massive demand for digital marketing professionals. Because of the high demand, the pay for digital marketing roles is also high.

You can get better roles in the organization because of your expertise, which can help you enhance your salary.


Digital marketing managers earn around 5 to 10 lakh per year. Social Media Managers earn about 6 to 8 lakh rupees per year, as well.

Wouldn’t a pay raise be amazing?


Easy to Start a Career

If you want to become an engineer, you will need to get a degree in engineering. If you want to become a pilot, you will have to go to aviation school and get a license.


But if you want to become a digital marketer, you will only need to practice the essential online marketing techniques, create a portfolio, and you’ll be good to go.


You don’t need to get another degree or go to college to start a career in this field. Entering the sector is quite easy.


Plus, the digital marketing community is amicable and full of amazing people. So, if you ever have a question, you can ask around or look it up online, you’ll find an answer.


If you want to start a new career, digital marketing would be a great choice.


Full of Variety


Were you using WhatsApp in 2011? Or were you using Google Assistant to look up stuff in 2015?

The answer would most probably be no.


These examples show how fast the internet changes. It changes every year, and these changes aren’t negligible, they’re the opposite. And digital marketers have to adapt themselves to these changes constantly.


So they are always learning new stuff and mastering new techniques. If you’re looking for a field that is full of novelty and variety, then you should go for digital marketing.


A Technical and Creative Field

Digital marketing requires a unique combination of both creativity and technical knowledge. You’ll be writing eye-catching headlines for ad campaigns, and you’ll also be checking the analytics of the campaign.


Because this field is vast, it has a variety of sections, each of which requires a unique skill set. For example, a content marketer should know how to write amazing blog articles. On the other hand, a social media marketer should know how to run a great promotion campaign.


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